To improve user experience and your search engine rankings, mobile optimization is essential. In this article, we’ll talk about 8 tips to make your site more usable on mobile devices. Let’s get started.
Table of Contents
- Speed up your website
- Fix bugs
- Use the device width as the viewport
- Simplify your design so that everything is easily accessible
- Keep a distance between links
- Make the fonts easy to read
- Make popups easy to close
- Optimize your images
1. Speed Up Your Website
Speed is essential to create a good user experience. Just over half (53%) of all mobile users will leave a site that takes more than 3 seconds to load, according to a 2017 Google study.
How to speed up your website? Well, removing render-blocking resources is crucial. This prevents the resources parsed after the script from waiting for the code to be executed. Moreover, because download speeds are limited, consider compressing your images and making them smaller.
Furthermore, you should make good use of caching. Your website should cache some files onto the visitor’s hard drive so that they can be accessed more quickly the next time you visit it. What’s more, you should choose a reliable hosting plan to prevent outages and improve server response time.
For more, please visit this page to see why your website might take long to load and how to fix them.
2. Fix Bugs
Therefore, if you have to improve your user experience, make sure you have reviewed your website to find out if any bugs affect your interface. If so, fix those issues before proceeding.
3. Use the Device Width as the Viewport
If you don’t want your site to look awful, you have to make sure this HTML tag is present on all of your pages:
<meta name="viewport" content="width=device-width, initial-scale=1">
If this tag is added, it tells the browser to display content according to different screen sizes to display your webpage. Your visitors can browse your website comfortably on every device on the same page. Otherwise, your webpage will be very hard to read on smaller screens, causing inconvenience. The users must zoom in and continuously scroll to read the content, possibly making users leave your page and visit another website instead.
4. Simplify Your Design so that Everything is Easily Accessible
Remember that the screen on mobile phones are small, and it’s not easy to accurately tap on certain features with a finger instead of a small cursor. Therefore, you may need to simplify your design to prevent users from clicking on the wrong features or zooming in to access them. You may also use sidebars, but keep in mind that some users might not notice them. As a result, putting key links on those bars and functions on your main homepage may be a good option.
5. Keep a Distance Between Links
Also, it is crucial that you don’t place links too close together. If so, your visitors might click on the wrong link and fail to visit the desired website, forcing him/her to go back and try again or leave your site altogether. Unfortunately, there is no standard distance, and you should test whether you may access the wrong feature or webpage if you make a small mistake. If so, you might have to take these links apart or adjust the location of the link by adding some useful and unmentioned content that makes sense and creates a natural flow.
6. Make the Fonts Easy to Read
Making fonts easy to read is very important for user experience. If not, your users may have to zoom in to read the content, which causes inconvenience. Or if your fonts are too large, a word wouldn’t even fit on one line, thus making it difficult to read. Therefore, selecting an appropriate font size is essential, and you should opt for the font sizes that most websites use, no matter which device the visitor is using.
7. Make Popups Easy to Close
Keep in mind that the “cursor” people using on small mobile devices is relatively large. Therefore, users might have difficulty pressing small buttons without first clicking on other features. This is mentioned on point 5, but this is a more special case.
If you want to include popups on your website, which may already disturb user experience, make sure they are easy to close. If they’re not, visitors may click on the corresponding feature when they want to close the popup, potentially causing them to leave your website. Therefore, even if you need to include popup windows on your webpage, consider enlarging the “close” button (if you haven’t already) so that visitors can reject the request conveniently or find alternatives instead.
8. Optimize Your Images
Last but not least, you should make your images easier to see on mobile devices. Make sure that they aren’t wider than the screen. Moreover, you should make your text in the image larger. Although smaller characters may be visible on a large screen, they can be tough to read on mobile devices. Try to omit the text altogether if it is not necessary, and keep your photos simple.
Furthermore, consider reducing the resolution of your images unless it’s related to scenery. These extra pixels aren’t important at all because users can still see the pictures clearly (especially on mobile devices). Use compression whenever possible to reduce the time needed to download the image, thus increasing performance.
Another option is to use vector images. They contain very little information about how the reader should display the image. Therefore, they still look normal even when they are enlarged dramatically.
In this article, we’ve mentioned 8 tips that can make your site more mobile-friendly and make your visitors more satisfied and become more likely to revisit your site. If you want to learn more, please visit the websites in the references below. Moreover, if we’ve missed any critical points, feel free to leave that in the comments below.
References and Credits
- Megan Hendrickson. (2021, March 23). How to Optimize Your Website for Mobile Devicest. Retrieved July 18, 2021, from https://www.dreamhost.com/blog/how-to-optimize-your-site-for-mobile/
- (2019, June 2). 10 Simple Ways To Make Your Website Mobile-Friendly. Retrieved July 18, 2021, from https://seopressor.com/blog/how-to-make-my-website-mobile-friendly/
- (2019, March 19). The Complete Guide to a Mobile Friendly Website. Retrieved July 18, 2021, from https://www.quicksprout.com/mobile-friendly-website-guide/
- (n.d.). Mobile SEO: The Definitive Guide. Retrieved July 18, 2021, from https://backlinko.com/mobile-seo-guide
- Stephanie Barnes. (n.d.). The 6 Step Process To Boosting Your Site’s Mobile Friendliness. Retrieved July 18, 2021, from https://www.digital22.com/insights/step-process-to-boosting-your-sites-mobile-friendliness
- (n.d.). Your Mobile SEO Guide: 9 Ways to Optimize for Mobile-Friendly SEO. Retrieved July 18, 2021, from https://www.webfx.com/internet-marketing/mobile-seo.html
- Daniel An. (2017, February). Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed. Retrieved July 18, 2021, from https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/app-and-mobile/mobile-page-speed-new-industry-benchmarks/
- Ben Stockton. (2020, June 8). What Is a Vector Image & How To Make & View One. Retrieved July 20, 2021, from https://www.online-tech-tips.com/computer-tips/what-is-a-vector-image-how-to-make-view-one/